Direct Marketing Tips for Small Business

April 28, 2011 by · Comments Off 

You may be under the impression that Direct Marketing has gone the way of the dinosaur. While web and online small business marketing strategies are in the spotlight, Direct Marketing has its well established place.

Small business direct marketing is invaluable if you proceed carefully.  Effective copy, ad space and lead generating letters can still be a valuable tool to a small business owner.  It is not impossible, and either you should have the talent that it takes to get a direct marketing campaign off the ground or hire someone to get it into your client’s hands. 

By selling your client what they want before they know that they want it, you are one step ahead of the marketing game. A direct marketing campaign that makes this goal the focus will be you’re most successful.

Direct marketing will always be part of a well-integrated marketing plan.  Online marketing may take center stage because it can be very budget friendly; it also means that your competition to get into mailboxes will be reduced.  By marketing to long time, established clients, you will be recognized as a trusted source and statistically will open your mailers. You need to address their needs immediately by focusing on products that they have expressed an interest in in the past.

This is a convenient time to introduce a new product that feeds off of their past purchases from you. Remind them of who you are and how you served them well in the past.

Your past history as a trusted friend will open doors and recipients will open your direct marketing mailers.

The Simple Facts About Builders Risk Insurance

April 25, 2011 by · Comments Off 

Builders risk insurance is a type of insurance that covers the new home builder, not the homeowner. This insurance protects the house that’s being built during the construction process, and will cover the builder if there are any incidents of severe weather, windstorms, vandalism, fire, or theft.   Contractors insurance like a builders risk insurance policy will typically end once the building process is complete.

If you are a home builder, you should be covered completely on the first day of your build. If you are not, you are liable in many ways. When the materials are delivered to the location, you should be covered.

There are different types of builders risk insurance available depending on the type of job that you’re doing. If you are building a home in a high dollar neighborhood, you might want a different policy than if you’re a small company who builds 4 or 5 homes a year in middle or lower class neighborhoods.

Find A Professional Magician With One Simple Step

April 16, 2011 by · Comments Off 

Hiring a new york magician for your kids party may seem tough at first if you’ve never done it. There are so many magicians, how do you pick? There is a simple step you can take that will get you closer than any other, in my opinion, to finding the right magician for your kids party. 

Interviewing, in person, is still one of the strongest ways you can tell how good a birthday party magician you have on your hands. The confidence he displays while face to face with you is impossible to overstate, because he knows what he says will get him the job or not. Be sure that your prospective magician has video of some past performances, too. You are looking fora professional magician, so don’t let anything slide. Promptness, attention to detail and preparedness are imperative, just as with any other endeavor.

Finding The Perfect New York Magician For Your Kids Party

April 10, 2011 by · Comments Off 

If you are trying to find the right magician for your kids party, there are lots of variables to think through. It can get pretty confusing, and very overwhelming at times. You can easily get to the place where you are just ready to pick someone just to have the choice made. Don’t make that mistake, because you and your kids are going to regret that. The quality of your magic show will almost certainly be lower than you want. There is hope, and I am here to give it to you. You can make a good choice, and these two tips should help you out. I believe there are two things that should describe your magician, and if you hold out for them you will have a very good result. I’ll explain.

First, “association member”. That is a what you want from your magician. You want them to belong to a professional magicians association. If you insist on that, you are going to get a much higher quality magic show for your kids party. With most associations, there is a bar for entry. Your magician should pass that before working for you.

Second, “full time professional”. You don’t want a magician that paints houses on the weekends and does magic during the week (or vice versa). A professional magician should be paying all his bills with magic shows for kids, this way you get a high quality magic show.

Apply For A Builders Risk Insurance Quote To Protect Your Property

April 7, 2011 by · Comments Off 

You should apply for builders risk insurance coverage for a little peace and security. Time and again the home builder ignores the basic fact that they need to have a builder’s risk insurance. They normally ignore such a necessity may be deliberately or are ignorant about the fact. Right from the day you start work as a builder at any site, you get lot of material required to build the building, this requires lot of labors. All labors are not honest; after all you have invested so much money in arranging the material, what will happen if some material goes missing.

You cannot waste your time in investigation as this is not your job, here comes the builders risk insurance to your rescue. Some builders leave it to home owners; home owners are not responsible for your material which is lying at the construction site. It is in own interest to save you from unforeseen situations. Never try to save few dollars as this can cause you a great loss. Before accepting the contract and finalizing the plan, immediately seek the help of insurance advisor to have builders risk insurance. You can have peace of mind, if something happens to your material or any of your labor gets injured, your insurance company will compensate you. You can contact number of contractor insurance companies and compare the quote and finalize the best policy which suits you and takes care of all the liability. Never be over confident that nothing is going to happen. Some builders overvalue their material, this is of no help to you, and this will only increase the premium amount. There are so many policies available but blanket annual deposit is the best, this policy is subject to audit and reduces the administrative hassles to a great extent. But there are other good options also available. Before the start of a project always remember that the best way to safeguard your interest and any financial loss, go for builder’s risk policy.

Finding Fitness Instructor Insurance Doesn’t Have To Be Difficult

April 7, 2011 by · Comments Off 

Many trainers resist finding fitness instructor insurance, because they don’t know what to look for. In fact, many think that they need to find a general business insurance policy, when in fact, they need a more specialized policy designed to cover specific scenarios that will come up in a fitness instruction setting. But the average physical trainer doesn’t know this, but they do know that it will take some time to find what they are looking for. So they procrastinate on finding a good policy to protect them financially; but the risks they face do not go away while they are waiting for the right time to find fitness instructor insurance. Personal training clients can injure themselves easily; and damage to equipment or facilities can also happen quite easily. In fact, through no fault of the trainer, a client could quite feasibly injure themselves due to poor hydration, lack of sleep, or other factors outside of the trainer’s control. But as the fitness instructor, they can be put financially at risk for injury or damage in such scenarios. Most trainers will find that a good fitness instructor insurance policy can be found quickly with the right agent and the right information.