Figuring out which customer you want to target most, really helps a lot on your small business. Because you marketing plans and your small business marketing strategies will always depends heavily on the people that you’re after to sell your products or services. You actually missed this step, your small business is doomed to fail, that is why you have to pay a very close attention to your target market. It is very important and essential in a small business to figure out first there target audience. Because spending unnecessary time and money advertising to people who are not interested in the product that you sell or with the services that you provide is futile. Time and money of an entrepreneur is better spent to those people that are interested (the target audience).