Prepare to be overwhelmed if you’re only venturing out into the world of Internet marketing now. The more you learn, the more you realize you don’t know when it comes to using the Internet as your marketing medium. With so much to take in, keep in mind that even if you implement a couple of new ideas in your small business marketing plan you will be giving your business a great boost. Most of the online marketing strategies out there are not difficult to carry out and they won’t break the bank. The truth is, many of the most effective Internet marketing strategies won’t put a dent in your small business marketing budget. Consider for a moment the methods you currently use to advertise your small business. Are all of these marketing methods working? Is it costing you a huge amount each month to keep marketing in a way that’s not even working for your small business anymore? If this is so, you are wise to be developing an Internet marketing strategy. If you think your website alone is a marketing strategy, you’re mistaken. On its own, it’s nothing more than a marketing piece, similar to a brochure. Your business marketing strategy should be much more involved. In order to drive people to your website you do need a strategy. Once they’re there, the goal is to keep them there as long as possible, which is where good web copy comes in. Finally, before they leave, you need a system in place that will collect their contact information so you can market to them in the future. That’s your important lead capture component, and it will be the way you build your list of names to market to on an ongoing basis.