Improve customer loyalty, respect and response, by providing an established customer with updated information on products and related services.
Small business marketing expert Charlie Cook says that by providing real value to your client in an email marketing campaign, you reinforce loyalty as well as build your professional credibility. Your client trusts you enough to allow you access to their personal email box. Do not abuse the privilege by hitting them with non-relevant, useless, out of date information. Offer your customer discounts for being a valued customer. Consider offering bonus gifts for spending a certain amount with you and use email to follow up on customer satisfaction. Follow up is just as important as your initial contact. It shows that you do care and are fastidious in your communication.
Budget friendly ways to provide marketing solutions in small business are by creating effective, informative and timely emails.