Small business marketing materials should include a business card, a brochure, exceptional and relevant samples of your work. If you do not have samples that directly relate to the nature of the business that contacted you, create a sample specifically for them. This gives them an idea of what you can produce that will benefit them. Include links to a search engine optimized website. And always follow up with a phone call. See if you can answer any questions that they may have and set up an appointment. When a potential client contacts you for information on your product or services, you must respond quickly. A complete package of your small business marketing materials should be out of your office within a week of the request. Do not delay your response. You want to be fresh in their minds when your information reaches them. As they say, the early bird gets the worm.