Considering all things in your marketing plan to be equal, you want money in your budget for effective marketing of your small business. Marketing on a small budget can be done if done with forethought. An effective way to market your small business for free is to start a blog. Make sure to include content that is relevant to your small business amps up your marketing power. With each and every post to a blog, the search engines scurry to it, making you all the more relevant and visible! The use of your product or consumer knowledge as a foundation to educate and inform others aids you in getting yourself “out there”. You will be perceived as an authority with this visibility and by using pertinent language and search phrases; the search engines will discover you more readily. You will be off and running with free small business self-marketing.