Customers and supporters are finely attuned to the web and the social networking aspect of it has become a valuable small business marketing tool. With the birth of social marketing and social media sites many people have a competitive advantage. This will increase search options and also engage the energy and attention of your audience. That in itself is a wonderfully successful small business marketing tool. Face Book, LinkedIn, Twitter. These are all small business marketing tools that attract potential clients in the social networking world. Everyone is utilizing these mediums and they are where you want to be visible. The amount of traffic they generate is a powerful small business marketing tool.