Easy and cost effective ways to capitalize on small business marketing is by providing timely and relevant emails to your existing customer base. Skip the hard-sell just provides good useful information.
Creatively using your customer email list puts you in a position to inform your clients as to best use the products that they have already purchased from you. You will be able to up sell, by letting your business clients know of new and additional items that would piggy back well with already purchased products.
Customers will consistently turn to you for your product or services because they recognize you as a “go-to” source for good, relevant information.